The 5 best real estate agents in Liverpool you’ll actually enjoy dealing with
It shouldn’t be this hard to find a place, right? But in Liverpool, whether you’re trying to buy or rent, the whole process can get messy fast.
One minute you’re lost in listings, the next in viewings that go nowhere—plus all the jargon and wondering if Wavertree’s even worth the price.
While you could do it alone, having the right real estate agent changes everything. Instead of going round in circles, you’ll want someone who knows the city street by street, not just the postcodes, but the personalities of each neighbourhood.
So, in this guide, we’re going to point you to the top real estate agents in Liverpool who can actually make things easier, not harder.
How much does a real estate agent charge in Liverpool?
A real estate agent in Liverpool typically charges 1% to 1.5% of the final sale price, plus VAT—the higher the price, the higher the fee. For landlords, full property management typically accounts for 10% to 15% of the monthly rent.
1. Red Rooves Ltd Estate Agents
Address: 11-13 Castle Street, L1 3DN
Contact Details: +441513742701
Operating Hours:
- Monday to Saturday: 8:00 AM – 5:30 PM
Red Rooves is a locally based estate agent with over three decades of experience in residential and investment sales. They operate on a fixed-fee model and primarily focus on helping sellers and investors transfer property without the usual commission costs.
Aside from that, we appreciate that their listings appear on major portals like Rightmove and Zoopla, as well as directly on their website. Each with high-quality photography, visual tours, and clear floor plans.
What we like most is the pricing structure—simple, fixed, and transparent. For around £995, you get a full sales package, and if the property doesn’t sell, you don’t pay.
It’s also nice knowing that they follow a no-nonsense setup. No inflated valuations, no chasing for updates, just straight communication and steady progress from listing to completion.
On the downside, they offer little for renters or landlords needing management services. The hybrid model can also feel impersonal, especially if you value in-person support or regular updates.
Communication skills were exemplary
“I recently had the pleasure of selling my home with the assistance of Red Rooves, and I must say, the experience was nothing short of exceptional, particularly due to the involvement of Rob. Rob demonstrated a deep understanding of the local property market, which was instrumental in setting a competitive and realistic price for my home. His expertise shone through in the marketing of the property as well – the photographs and descriptions were professionally crafted, highlighting the best features of my home and attracting a significant number of potential buyers. Rob’s communication skills were exemplary throughout the process. He kept me in the loop at every stage, responding quickly to my queries and offering invaluable advice that was clearly based on a wealth of experience. His approach was not only professional but also highly personalised, making me feel completely supported and at ease during what can often be a stressful process. What really set Rob apart was his genuine commitment to my needs as a seller. He went the extra mile to ensure that the sale proceeded smoothly and efficiently. His negotiation skills were particularly impressive, securing a deal that was both advantageous and fair. In conclusion, my experience with Red Rooves, and Rob in particular, was outstanding. I wholeheartedly recommend them to anyone looking to sell their property. Rob’s expertise, dedication, and personal touch truly make Red Rooves a distinguished agency in the estate market.”
- Wes Pyke, Google Review
Very attentive and professional service
“Robert and Karen were excellent from start to finish. Rob demonstrated a lot of skill and knowledge when valuing my property, both with regards to the condition of the house and the local market. Red Rooves were the highest of three quotes I received, however, I had significantly more confidence in them to handle my property sale than the other agents I had out, who came across pretty unenthusiastic and disinterested. I was keen to have the Matterport virtual tour as I believe they are one of the best features to stand out against the competition, and Rob did an excellent job with that too with great attention to detail. My judgement proved right when they found a buyer for my property at asking price without even listing it on the market. They maintained a very attentive and professional service right up to completion. Highly recommended, I know where to go in future 👍 Thank you again to all the team.”
- Chris Murphy, Google Review
2. Total Property Group
Address: 1st Floor, DoES, 68-76 Kempston St, L3 8HL
Contact Details: +441519470057
Operating Hours:
- Monday to Friday: 8:00 AM – 5:30 PM
Total Property Group isn’t your typical estate agent. They are a sourcing company built for investors who want a Liverpool property without all the legwork.
They specialise in fully hands-off buy-to-let deals, offering end-to-end support that covers legal work, refurbishments, and lettings. They deliver on their full turnkey model, and that’s exactly what you get.
What we like most is the structure of the process. There’s a clear timeline—most projects are completed within 8 to 12 weeks, from sourcing to tenant move-in.
They also offer yield projections and even guarantees on returns, which is rare in this space. But this setup isn’t for everyone. If you’re buying a home to live in, it’s not the right fit—it’s an investment-only.
And while the returns might look good on paper, the sourcing fee starts at around £3,000 + VAT, which could be a hurdle if you’re working with a tight budget.
Strongly recommended
“Pat at Total Property Group has helped me secure my first Buy To Let property in Liverpool and managed all the stages of the process from selecting a great property, dealing with estate agents, mortgage advisors, solicitors, surveyors, contractors, managing the refurbishment and providing expert advice and guidance on many aspects. Pat gave me frequent updates on the progress of the work, which gave me additional confidence and peace of mind. I did a lot of research before deciding to get Pat’s help, but I must say I’m very happy and satisfied with the choice I made. My first property was on the lettings market for less than a week before it secured very good tenants. So without any hesitation I decided to reserve Pat’s help for another 2 properties. If you want to invest in the Liverpool area, I strongly recommend Pat and Total Property Group.”
- Roger Basso Brusa, Google Review
Hands-on support and deep industry knowledge
“Before starting Pat Harper’s mentoring service with Total Property Group, I was struggling to confidently navigate the complexities of property investment and deal sourcing. While I had some knowledge and experience, I often found myself second-guessing decisions and unsure of the best strategies to scale my business effectively. Tackling these challenges on my own was incredibly frustrating. I wasted time researching conflicting advice, made avoidable mistakes, and lacked a clear roadmap to achieve my goals. It felt like I was spinning my wheels without making meaningful progress. What stood out immediately about Pat’s mentoring was his hands-on approach and deep industry knowledge. He didn’t just offer generic advice; everything was tailored to my specific situation. Pat’s ability to break down complex processes into actionable steps was invaluable, as was his focus on practical outcomes rather than just theory.The turning point came when I began implementing his guidance and saw immediate results. Whether it was structuring deals more effectively, building stronger relationships with investors, or optimising my marketing strategy, everything started clicking into place. I realised then that Pat’s mentoring wasn’t just solving my problems—it was equipping me with the tools to avoid them in the future.”
- John Gibson, Google Review
3. Atlas Estate Agents
Address: 2 Allerton Rd, L18 1LN
Contact Details: +441517272469
Operating Hours:
- Monday to Thursday: 9:00 AM – 5:30 PM
- Friday: 9:00 AM – 5:00 PM
- Saturday: 10:00 AM – 4:00 PM
Atlas Estate Agents has been operating since 1965, offering a full range of sales, lettings, and property management services.
They cover both residential and commercial property, with support for landlords through let-only, fully managed, and insurance-backed packages.
Additionally, free valuations and transparent, competitive fees complement a service offering that addresses most day-to-day property needs.
But where Atlas really stands out is in versatility. Whether you’re selling a house or renting out a flat, they offer enough structure and options to keep things running without being overwhelming.
Their mix of residential and commercial coverage also makes them a good fit if you’re juggling different property types.
However, the agency doesn’t cater much to investment-focused buyers, and their tech tools are limited compared to more digitally advanced firms. If you’re looking for online dashboards, automated advice, this may not be the best match.
Incredibly professional
“I’d like to say a big thank you to Atlas Estate Agents for successfully selling my home. The service was excellent from start to finish, and the whole team made the process as smooth and stress-free as possible. I want to give a special mention to a few members of the team. We booked our valuation with Bobbi-Jo, the Senior Negotiator, who was incredibly professional and took the time to answer all of our questions and concerns. She also made detailed notes about our home in advance, which I really appreciated. Pippa carried out the valuation and was absolutely fantastic—honest, professional, and clearly had our best interests at heart. It was refreshing to meet someone so genuine who wasn’t just focused on making a sale. Our Sales Negotiators, Carolyn and Bobbi, were both brilliant. They kept us regularly updated, were always friendly and approachable, and truly went above and beyond to help us secure a buyer and achieve the best price possible. Thank you to everyone at Atlas—your hard work and dedication meant a lot, and we’re really grateful for everything you did.”
- Léon, Google Review
Extremely friendly, very knowledgeable, and helpful
“Had an amazing service so far dealing with Atlas from the moment Karon walked into our home to do a valuation, she was extremely friendly very knowledgeable and helpful and gave us the confidence Atlas would sell our home without any problems. We put our house up for sale the same week and had Carolyn as our senior sales negotiator, she was excellent from the off. So friendly, helpful always on hand to talk to when we needed her. We sold our home in a week with one set of 12 viewings so organised by Carolyn and once again she was there to help us decide on the offers we received. Would also like to mention Bobbi who has also helped us immensely to purchase our future home she was helpful, friendly and was on hand to answer our calls. Fantastic service we would highly recommend anybody to Atlas, we now look forward to dealing with the after sales team to complete our sale and purchase. Thank you once again to all of the team.”
- Carl. Obrien, Google Review
4. Whitegates Huyton
Address: 1 Tarbock Rd, Huyton, L36 5YB
Contact Details: +441514493939
Operating Hours:
- Monday to Friday: 9:15 AM – 5:30 PM
- Saturday: 9:00 AM – 5:00 PM
Whitegates Huyton is best known for its long-standing presence in the area. With over 40 years of experience behind them, they’ve built a name for being reliable, responsive, and tuned to the needs of everyday landlords.
As for their services, they cover residential lettings and sales, full property management, mortgage advice, and legal compliance support.
Their most practical aspect is the management package. It includes tenant finding, rent collection, property inspections, and ongoing maintenance, all under one service.
Their mortgage advice is another useful add-on, especially for new landlords navigating financing. It’s a solid, all-in-one setup if you’re looking for practical landlord support without juggling multiple providers.
However, their reach is limited. They mostly operate within the Huyton area, and their sales arm is modest compared to others on this list. Also, you won’t get wide visibility if you’re selling outside their patch.
Another thing is that their platform feels built around lettings, rather than sellers seeking citywide exposure.
Absolutely amazing service
“Absolutely amazing service from start to finish, I would highly recommend Whitegates if you are looking to sell your property. I called up and requested a valuation and the team accommodated my request to attend my property that day, Josh attended my property, very professional young man arranged for pictures and videos to be taken and listed the very next day. Amanda was absolutely brilliant, always happy to help me when I had any questions, she would always update me with any progress that was happening at every stage. I cannot recommend Whitegates enough. Amanda was always very professional, if you want someone selling your home without hesitate I’d request for Amanda to deal with this. Thank you again so much. Emma”
- Emma Carey, Google Review
Professional, polite, efficient, and a pleasure to work with
“As a contractor, We worked with many letting agents, but this agency and Olivia in particular, who we deal with on a day to day basis stands out . Olivia is a always professional, polite, efficient, and a pleasure to work with. She communicates clearly and promptly, ensuring that all instructions and requirements are precise and easy to follow. Her professionalism and organization make every job straightforward and stress-free. Olivia’s polite and approachable nature creates a positive working relationship, and it’s clear she values the efforts of everyone involved. It’s great to find a agency as efficient and professional as Whitegates. I highly recommend this agency and look forward to continuing to work with them. We have found them very efficient in every aspect of managing repairs. Quotes are approved quickly , Invoices are paid on time and most importantly outstanding jobs as monitored and managed correctly .Could not recomend , Alex , Katie , Olivia and the team at Whitegates enough :)”
- mark Tinsley, Google Review
5. Belvoir Liverpool Central
Address: 20 Sir Thomas St, L1 6BW
Contact Details: +441512311613
Operating Hours:
- Monday to Friday: 8:00 AM – 4:00 PM
- Saturday: 9:30 AM – 3:30 PM
Belvoir Liverpool Central stands out for offering a well-rounded service that caters to both tenants and landlords. Their services include free valuations, tenant referencing, inventory reports, EPCs, and even landlord funding and insurance advice.
There’s also 24/7 online chat support, which adds flexibility and convenience, especially for landlords managing from afar. Their chat support and proactive communication are also useful for time-sensitive queries.
The strongest part of their setup is the full-service support system. You don’t have to hunt for outside vendors because they handle everything in-house, which makes onboarding quicker and resolving tenancy issues easier.
However, the focus is very much on central Liverpool. So, if you’re looking to buy or let in the suburbs, you may want broader coverage.
Also, as a franchise, their service quality can vary depending on the team you’re dealing with, so experience may not be as consistent as with fully independent firms.
Professional, friendly, and genuine
“I cannot recommend Amy highly enough! From the very first interaction, she was professional, friendly, and genuinely invested in helping me find the perfect apartment. She took the time to understand exactly what I was looking for and went above and beyond to make the whole process smooth and stress-free. Amy’s knowledge of the Liverpool rental market is second to none, and thanks to her expertise and dedication, I’m now settled into an absolutely brilliant apartment that ticks all the boxes. Her communication was prompt, clear, and reassuring at every stage — nothing was ever too much trouble. If you’re looking to rent in Liverpool and want someone who truly cares about getting you the right place, Amy is the person to speak to. A total credit to Belvoir Liverpool — thank you so much, Amy!”
- Jamie Hamilton, Google Review
Provide outstanding service
“Thank you Belvoir, you have done it again! For the second time, your team has provided outstanding service in letting my properties. The consistency and quality of your work continues to impress me. Just like my first experience, everything was handled with the utmost professionalism and care from beginning to end. Amy, once again you have been exceptional! Your expertise and commitment to finding the right tenants is remarkable. I truly appreciate your prompt communication and how you guided me through each stage of the process with patience and clarity. Your personalized approach makes all the difference and gives me complete confidence that my properties are in the best hands. Belvoir’s attention to detail and thoroughness with all the necessary checks and paperwork demonstrates why you’re leaders in property management. I wouldn’t consider using any other agency for my properties. For anyone considering letting their property, I can wholeheartedly recommend Belvoir based on my consistently positive experiences. Looking forward to working with your fantastic team again!”
- Gabriela Nasif, Google Review